I was just in Kenya working on the next phase of the PeaceTXT project with my colleague Rachel Brown from Sisi ni Amani. I'm finally getting to implement an approach to conflict early warning and early response that I have been advocating for since 2006. I came close in 2008 whilst working on a conflict early and response project in Timor-Leste.
Marketing Peace using SMS Mobile Advertising: A New Approach to Conflict PreventionPosted: June 20, 2012 in campaigns, Conflict mapping, Social Marketing Peace: propaganda's cinderella, Social media, Strategies and Projects
love this approach - coupled with strategic communications campaign it has the potential to really create a space for behavioral change in conflict zones.